SUMMARY OF SKILLS

• Website editorial management; determining content to be published; writing news posts, blogs, reviews, marketing copy, and social media posts for music and entertainment industries
• Manage editorial content teams efficiently, exceeding the initial goals and always meeting budgeting and timeframe standards
• Work on multiple projects simultaneously, organizing, prioritizing, and always meeting deadlines
• Proficiency in WordPress, SEO, Google Analytics, all social media channels, Photoshop, Word, Excel, and Macintosh
• Command of English grammar and spelling, maintaining voice and adhering to style guidelines
• Clients include DORN Companies, Precision Fitness & Wellbeing, The Wild Papaya, and Lucky-Oh, among others

SENIOR DIGITAL COPYWRITING, EDITORIAL, & MARKETING EXPERIENCE

Tiger Press Consulting, Consulting Services, Seattle, Washington
Marketing Manager & Website Content Development, December 2014 – Present
• Write and proofread blogs, marketing copy, press releases, newsletters, other content for clients
• Develop website, manage social media, and develop marketing plan for clients
• Manage content team in developing and executing the overall marketing plan
• Extensively use Word, Excel, HTML, WordPress, SEO, and social and Google Analytics

Hidden Jams, Music News Website, Seattle, Washington | http://hiddenjamsmusic.com
Music Journalist, Editor, Founder and Creator, February 2014 – Present
• Write and edit all original content – news articles, editorial pieces, reviews, and artist profiles
• Design, format, and optimize website; implement WordPress tools, plugins, SEO, CSS, & HTML
• Use Google Analytics, social media analytics, & advertising analytics to track performance
• Promote all content on various social media, music forums, and specific fan groups
• Self-starting attitude, manage daily goals and deadlines, manage content calendar

Holoma, Product Development Workshop, Miami Beach, Florida
Marketing Consultant, Research Assistant, & Social Media Director, February 2014 – July 2015
• Write and edit blogs, develop content, and maintain website design for clients
• Develop and implement marketing plans and strategies
• Perform market research and data entry to aid in developing new products for clients

Zumic Entertainment, Music News Website, New York City | http://zumic.com/author/awhitbeck/
Editorial Writing, July – October 2013
• Write editorial pieces and report news on variety of entertainment topics and genres
• Share new content on social media channels

Spoot Music, Independent Record Label, Seattle, Washington
Administrative Assistant Intern, April – October 2012
• Write and edit materials for marketing and press releases
• Edit online content and manage website

EDUCATION

Berklee College of Music, Valencia, Spain – MA in Global Entertainment & Music Business, 2013
• Participant at MIDEM music business, technology, & brands tradeshow in Cannes, 2013

University of Washington, Seattle, Washington – BA in both English and Communication, 2012
• Departmental Honors for both majors (English & Communication)