Company type: Music news website
My role: Journalist, blogger, web developer, founder and creator
Duration: February 2014 – Present
Results: 250,000 organic unique visitors since launch
Summary of website development duties
- Write all original content on all pages and posts on website
- Developed overall website content strategy, look and feel, and SEO
- Optimize website theme, create all CSS and HTLM as necessary to maximize full website functionality
- Update website with several different plugins to optimize functionality and appearance
- Use WordPress, Yoast SEO plugin, and multiple additional plugins
- Create weekly email campaigns using MailPoet newsletter plugin
See the full Hidden Jams website: http://hiddenjamsmusic.com
In-depth overview
Hidden Jams is a music news website that I created and founded in February 2014; I have run it since then. I developed the entire website and keep it updated, decide all content on which to report, and publish all content. I research, write, and edit all written pieces and maintain the publishing calendar. I write news stories, blogs, album reviews, artist biographies, and long-form informational pieces about the progress of upcoming albums.
My news pieces tend to be shorter, around 300 words; longer blogs and editorial pieces can range from about 1,000 to 2,000 words. My writing style is informative yet casual, readable and engaging yet thorough. I always aim to include all relevant information about a subject and link to related, useful articles on Hidden Jams or other websites. I always get all my news from the original sources whenever possible.
On a number of occasions, I have reported on breaking news that was not available elsewhere. Hidden Jams has thus been cited by other publications including Wikipedia and notable music fans sites such as Beacon Street Online and Green Day Authority. I share my work on social media and post it into music fan groups and online music forums. More often, others find and share my content in groups and fan forums themselves, giving me organic reach.
See the Hidden Jams website for numerous examples of my music news and blog writing: http://hiddenjamsmusic.com
You can find recent blogs here: http://hiddenjamsmusic.com/blogs/
Album reviews are here: http://hiddenjamsmusic.com/category/new-releases/reviews/
News posts are here: http://hiddenjamsmusic.com/category/news/
Please look around the website and see what you think!
Amanda Whitbeck 